The B.A. David company is an organizational development company specializing in leadership development. The company is built on a foundation that no organization can succeed until the people within it succeed. KSM designed the brand to reflect the power of the individual, with supporting collateral and tradeshow materials focused on personal and professional success. KSM also developed a national advertising and direct marketing campaign for the company’s “Lead the Change” professional development programs. Hundreds of professionals attendeed the workshops through the United States.